Share Facebook Twitter Google + LinkedIn Pinterest 180420_RyanMartinDry weather continues through Monday. Temps will be climbing slightly through the dry stretch, but will not really exceed normal. Most of this is due to the fact that we really do not see any significant south wind over the weekend, and see more easterly flow, which does not promote strong warming. The set up will produce some drying, but time will tell if it is enough. The same can be said about a rise in soil temperatures.As the narrative has been pretty much all week, the Tuesday-Wednesday period next week really is the major point of consternation in our forecast. Rains look to push farther north on Tuesday into Indiana, but here we see mostly just renegade moisture that may be content to stay in cloud form through Tuesday afternoon. Down near the river, we likely have to allow for scattered showers Tuesday morning but we are reluctant to talk up action of any major intensity father north. We will allow for the occasional spit and sprinkle across the rest of Ohio. On Wednesday, scattered showers pop up with a little more frequency, but still not much intensity. AT this time, we will put rain totals for the 2 days combined at a few hundredths to .8”, with the higher totals near the river, and general no more than a tenth or to over most of the state. Heavy rains are not too far away, though, sinking down into West Virginia (up to 2”!). The map above shows rain totals through Wednesday.Behind that weak moisture outbreak, we dry back down Thursday, Friday, Saturday and a good chunk of Sunday. This is where precipitation from the Tuesday-Wednesday period becomes more important. If we get very little those days, this second 4-day window will allow for more field work potential. However, if moisture totals build, this window will be probably not long enough. We will keep our fingers crossed, because the extended period is shaping up to be very wet, and very active.Then we kick off the extended 11-16 day forecast window with rains of .5”-1” across 90% of the state for later the 29th and 30th. We take a brief break for Tuesday May 1st and also the 2nd, but we really still have plenty of clouds possible and a damp overall feel. Then heavy rains are back for the 3rdthrough the 5th, with half to 1.5” possible, and there is an outside chance for some isolated 2” totals. Coverage of those early may rains will be 100% of the state.So, short term, this completely dry window we have through Monday is about the best we can do. Conditions will be breezy through the weekend, so spraying may be limited to early morning or early evening hours, if at all. The key to our entire field work outlook is 2 days…next Tuesday and Wednesday. Stay tuned for updates.
Nora LearyCo-Founder Follow the Puck What it Takes to Build a Highly Secure FinTech … Nora Leary is the co-founder of Launchway Media, a digital marketing firm that works with startups and SMEs in high-tech industries. AI is Not the Holy Grail of Sales, at Least Not… Tags:#Big Data#Content Marketing#Digital Marketing#Internet of Things Related Posts The IoT market is growing at an explosive rate. Gartner predicts there will be 20.4 billion IoT devices by 2020. In 2016, global spending on the IoT across markets was US$737 billion. IDC says this number will reach US$1.29 trillion by 2020.One area that many may not think IoT has an impact is marketing. Content marketers too can harness the power of connected devices and the data these devices provide to create more robust campaigns.Content marketing has reached the point of saturation. In 2019, nearly 88% of B2B companies in the US will use digital content marketing. It can be challenging to stand out when so many brands are creating content daily. Here’s how data from IoT devices can help marketers cut through the noise in a crowded content landscape.The opportunities IoT provides content marketers.Data has become essential to content marketing, which is why the IoT will have such a massive impact. As the number of connected devices rises, so does the amount of consumer data. Devices collect user information that can then help marketers understand their consumers more accurately and create better experiences.For example, connected pillows have sensors that can track sleep data and provide the corresponding brand with information about user sleep patterns. This data can help the company create more personalized campaigns, increasing their competitive advantage as they give consumers a more personal experience. If a user snores, marketers can offer them options to help stop storing, for example. Offering an experience rather than content, known as experiential marketing, creates a new type of engagement between companies and consumers.Connected devices give marketers the chance to send content straight to a consumer, eliminating competition and distraction from other material. For instance, when a consumer purchases a connected pillow, they will receive content based on the data from the pillow to their mobile device.Companies can segment and target different groups of people. For example, the company can choose to deliver one type of content to all connected firm pillows, while sending a completely different experience to soft pillows. Both pillows offer different experiences, so companies could exchange content between the two types of pillows to provide consumers with a new experience.Advanced data collection and utilization will help content teams deliver optimal content. For example, marketers can deliver content in real-time if there is an emergency or a new update that’s important to a particular audience. Marketers can also take commonly asked questions in customer service to create content that initiates related conversations.There are many ways marketers can leverage the data that IoT devices generate. By understanding when, where, and how customers are using their products, they can deliver stronger, more personalized experiences. IoT can produce insights that lead to product improvements, which marketers can implement in campaigns. It’s a good idea for teams to have an existing content marketing platform to gain insights into content performance.The challenges of IoT implementation for marketers.Although the IoT offers many exciting opportunities, there are a few things marketers should keep in mind when developing their content strategy.Data proficiency.It will be important for all content marketers to learn how to process, analyze, and interpret data to apply it to their content. Expertise in data and analytics may be a required skill for content marketers in the future. Marketers should also make sure they have the necessary analytic tools to interpret data. While marketers upskill, we’ll likely see more data scientists join marketing teams to harness the IoT’s potential.Contextual targeting.One of the biggest challenges for content marketers will be delivering relevant content at the right time. Although it’s easy for consumers to skim over the content on websites and mobile apps, this will prove more difficult on smart objects. Therefore, consumers will develop an even lower tolerance for content they don’t find relevant. Marketers will need to nail contextual content by providing the perfect piece of information at the right place and at the right time.Rise in voice search.By 2020, 50% of consumers will interact with voice-activated technology. Online search behavior is changing quickly. In the era of IoT, it’s essential for marketers to start optimizing their content for voice search and virtual assistants. Voice searches differ from online searches – they are often longer and use more question-like phrases. Content creators will need to change their approach and update existing SEO tactics so consumers will have a higher chance of finding their content.Extended use for IoT in content marketing.With the increase of connected devices, marketers can harness the influx of consumer data to create compelling content. Along with the potential of IoT, there are some challenges. To overcome these barriers, marketers will need to have a firm grasp on data, create relevant content, and optimize for voice search. If they can act on data from IoT devices while getting all of these elements right, they’ll increase trust and loyalty among customers and strengthen the relationship between brands and consumers. Why IoT Apps are Eating Device Interfaces
A 10-year-old boy, who had gone missing in Jammu and Kashmir’s Kupwara, was found dead, police said on Friday. Umar Farooq, a resident of Gulgam area, had gone missing on July 16 and his disappearance triggered protests in the area. The police have constituted a special investigation team (SIT) to probe the matter, an official said. The body of Umar was found last evening, he said.“A SIT, to be headed by the additional superintendent of police (ASP) Kupwara and supervised by the district senior superintendent of police (SSP) Kupwara, has been constituted to investigate the matter, the official said. He said the police have sought cooperation of the residents for completion of the investigation.
View comments Oil plant explodes in Pampanga town LATEST STORIES PDEA chief backs Robredo in revealing ‘discoveries’ on drug war SEA Games hosting troubles anger Duterte “We just played a good team,” George said. “I thought they made some big plays, big shots. Gotta live with it.”Steven Adams and Dennis Schroeder each had 16 points for Oklahoma City, and Jerami Grant scored 15.Oklahoma City suffered its first loss since a 138-128 overtime setback against the Los Angeles Lakers on Jan. 17.Westbrook made two free throws to pull Oklahoma City within 127-125 with 45.9 seconds remaining after Boston had led by six with 1:27 to go.Irving’s driving finger-roll with 23.3 seconds left put Boston up by four, but Grant answered with a 3-pointer to bring the Thunder within 129-128.ADVERTISEMENT US judge bars Trump’s health insurance rule for immigrants PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Oklahoma City squandered a chance to take the lead after Jayson Tatum missed one of two free throws. Irving stripped Westbrook with 8.1 seconds on the clock and Horford got the ball back to Tatum, who sealed the win at the line.“In a (tight) game like that, I’ve just got to take care of the ball, so that’s on me,” Westbrook said.Irving said “instincts” led him to gamble on his steal of Westbrook.“It’s winning time,” Irving said. “I feel like when the ball’s in my hand, I’ve just got to make the right play. Being down the stretch, just trying to make the right decisions.”TIP-INSThunder: George has made at least two 3-pointers in 31 straight games. … Oklahoma City enjoyed its best offensive month in franchise history in January, averaging 120.6 points and 44.1 made field goals while going 9-5. … F Abdel Nader (illness) did not play in his return to Boston. Nader, a 2016 second-round draft pick of the Celtics, averaged 3.0 points in 48 games as a rookie last season with Boston.Celtics: Irving scored 20 in the first half, giving him 20 or more points in a season-high nine straight games. … C Aron Baynes missed Sunday’s game after an MRI exam Saturday revealed a contusion in his left foot. “I don’t anticipate him being back anytime in the next week or so,” coach Brad Stevens said. … C/F Robert Williams (back tightness) also sat and is considered day-to-day.THE BIG THREEIrving, George and Westbrook combined for 89 points in the nationally-televised affair that served as a warm-up act for the Super Bowl.“Going against the best is always a great challenge,” Irving said. “You just want to stay consistent in this game. That’s how you get respect. That’s all I really care about, getting wins.” Sports Related Videospowered by AdSparcRead Next Celebrity moments were plentiful at Super Bowl ‘We are too hospitable,’ says Sotto amid SEA Games woes Private companies step in to help SEA Games hosting Don’t miss out on the latest news and information. THUNDEROUS RESPONSEOklahoma City began the season with four straight losses, the last a 101-95 home defeat by Boston on Oct. 25.“They’re 33-14 since, which is as good as anybody in the league and they look like that,” Stevens said before tipoff.SUPER SUNDAYPatriots fans who didn’t travel to Atlanta to watch New England face the Los Angeles Rams in the Super Bowl made their presence felt at TD Garden. A sea of Tom Brady jerseys, “Beat LA” T-shirts and Pats-related signs accented the crowd. One fan shown on the video board wearing a Rams’ Todd Gurley jersey was soundly booed.Before last year’s Super Bowl, Stevens wore a hoodie after the Celtics game in honor of Patriots coach Bill Belichick. He stuck with his usual wardrobe this time — because the Patriots lost a year ago.“I’m not superstitious as a coach,” Stevens said. “I’m superstitious as a fan.”UP NEXTThunder: Host the Magic on Tuesday night to begin a stretch of seven of 11 at home.Celtics: Visit the Cavaliers on Tuesday night before hosting ex-Cavs star LeBron James and the rival Lakers on Thursday. ‘We are too hospitable,’ says Sotto amid SEA Games woes Grace Poe files bill to protect govt teachers from malicious accusations MOST READ Boston has won four straight since a 115-111 home loss to the Warriors on Jan. 26 and has won nine of its last 10 games overall.“We battled against Golden State, but (this is) a good win,” said Al Horford, who had 17 points and nine assists. “This team has been playing really well and it’s just good to get this win here at home.”FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesMarcus Morris had 19 points, Marcus Smart added 18 and seven assists and Daniel Theis had 14 off the Celtics bench.George scored 37 points and Russell Westbrook notched his sixth straight triple-double and 19th of the season with 22 points, 16 assists and 12 rebounds. Oklahoma City Thunder’s Russell Westbrook, right, defends against Boston Celtics’ Kyrie Irving, left, during the first half of an NBA basketball game in Boston, Sunday, Feb. 3, 2019. (AP Photo/Michael Dwyer)BOSTON — Eight days after letting a win slip away against the Golden State Warriors, the Celtics were able to finish the job against another tough Western Conference opponent.Kyrie Irving had 30 points and 11 assists as Boston overcame big games from Oklahoma City stars Paul George and Russell Westbrook to snap the Thunder’s seven-game win streak in a 134-129 thriller on Sunday.ADVERTISEMENT